An Unforgettable Adventure
Liam and his business partner, and friend, Josh embarked on the challenge of a lifetime earlier this year when they decided to cycle, not only, from John O’Groats to Lands End, but also to Cardiff. Celebrating 8 years of Overseas Apparel, they decided to use this opportunity to help several local charities by raising funds and awareness, whilst embarking upon their adventure. And what an adventure it was. As two self-confessed ‘non-cyclists’ they managed to cover 1328 miles in 22 days!
The highlight of the trip was… “Living the simple life, camping every night, pub lunch every day and great company,” Liam told us.
In the spirit of doing things differently, Liam and Josh took an innovative approach to their fundraising too. They not only hosted a ‘go fund me’ page but also, sold an exclusive t-shirt design in-store to support their challenge, and sourced raffle prizes from small businesses in and around Cardiff, to showcase their wares for a great cause.