World Elephant Month 2025


This August, the 2wish team invites you to celebrate World Elephant Month. Every year we honour World Elephant Day (August 12th), but this year we decided to take over the whole month! Elephants are a key part of our 2wish brand, so we wanted to take the opportunity to celebrate, raising vital funds and awareness for those suddenly bereaved.

Why Elephants?

At 2wish, elephants are more than just animals. They’re poignant symbols of what we stand for as a charity. They represent ‘the elephant in the room’ that big, often unspoken topic of child loss. We understand how hard it can be to talk about grief, but we believe in being bold and creating a safe space for those important, heartfelt conversations to take place. 

Elephants also never forget, and neither do we. We remember every child and young person who is no longer with us, through symbolic reminders as part of our support process, and we encourage families and communities to do the same. Talking about our loved ones and honouring their memory, helps to continue their presence in our lives. 

So, when you see an elephant at 2wish, know that it’s a gentle reminder that it’s OK to talk about difficult things, to remember, to feel and to grieve. 2wish supports anyone affected by the sudden death of a child or young person, ensuring that no one should have to deal with their grief alone. 

Gorgeous George

With a heart as big as his ears and a smile that brightens every day, our beloved Gorgeous George brings joy wherever he goes, spreading kindness, laughter, and a trunkful of fun!
Name: Gorgeous George
Height: 7ft
Age: 13
Home Town: Llantrisant
Likes:  High fives, hugs & cwtches, making friends, peanut butter sandwiches, seeing new places.
Dislikes: Muddy puddles. Mice, Sprouts, Meanies, Hats – I struggle to keep them on, meetings that could have been an email.

Gorgeous George is 2wish’s much-loved mascot, named in honour of our founder’s son, and inspiration behind the charity. With his big ears, kind eyes, and even bigger heart, George brings smiles, cuddles, and a little bit of magic to 2wish events across England and Wales. 

He’s not just a mascot. He’s our big, gentle friend who helps children and families feel safe, seen and supported. Whether he’s giving high-fives at a fun day, cheering on runners at a marathon or helping someone feel brave during a tough time, George is always there with a (HUGE!) listening ear. 

Did You Know?! Gorgeous George’s Birthday is 12th August (World Elephant Day!) We’ll be throwing him a very special birthday party. Watch this space for more details.

What's Happening?

We’ve got some brilliantly exciting events taking place across the country. Check back soon to find out what’s happening in your area, including sponsored walks, picnics, parties, and so much more.

How to Get Involved...

Attend an Event

We’ve got so many events happening throughout August in celebration of World Elephant Month. Click the button below to find an event near you.

Host Your Own

If you can’t make it to one of our events, then why not host your own? We’ve got some brilliant resources to help you get started.

Raise Awareness

Look stylish whilst raising awareness for 2wish by wearing our merchandise. Every purchase will make a difference to the lives of those suddenly bereaved.