Derived from Sanskrit, Vilomah means “against the natural order“.

It’s a complicated concept wrapped up in a small but powerful word. It’s meaning embodies everything that happens when a parent loses a child. No-one expects their child to die before them. It should never happen, but unfortunately the familiarity of this grave loss is experienced by many. A loss that will change a parent’s identity and existence forever.

Shining a Light on Parental Grief 

Our Vilomay campaign exists to shine a light on parental grief, a form of loss that is often misunderstood and avoided in society. Its goal is to raise awareness of the lifelong impact losing a child can have, while helping bereaved parents feel seen, understood, and less alone in their grief.

Vilomay also aims to support those around bereaved parents, including families, friends, colleagues, and communities, so they are better equipped to respond with empathy, confidence, and compassion.

Through greater understanding, open conversation, and shared voices, Vilomay seeks to create a society where parental grief is recognised, acknowledged, and met with genuine care following the death of a child.

So join us through the month of May for ‘Vilomay’ to help raise awareness of child loss, break the silence and show support to bereaved parents everywhere.